Psaltry International

About Project

Psaltry International Limited is a leading agro-allied company specializing in cassava processing and value addition. As an industry leader, the company plays a vital role in the agricultural supply chain, working with farmers, manufacturers, and consumers to drive innovation in the cassava industry.

With a growing presence in the market, Psaltry International Limited needed a strong, professional brand identity and an enhanced digital presence to reflect its leadership position, engage stakeholders, and expand its impact.

Project Name
Psaltry International branding project

Headqarters
Iseyin, Nigeria

Industry
Agro-Processing

Conpany size
500+ employee

Timeline
6 month

Problem

Before engaging Baselinks Business Consult, Psaltry International Limited faced several branding and digital challenges. The company lacked a unified brand identity, which made it difficult to establish a strong and recognizable market presence. The absence of a well-designed logo, defined visual identity, and consistent branding elements resulted in an inconsistent brand experience across marketing materials and corporate communications. Additionally, the company had limited digital exposure, with an outdated or non-existent online presence that did not effectively showcase its services, achievements, and contributions to the agricultural industry.

Beyond branding, Psaltry International Limited aimed to create two specialized digital platforms: a cassava recipe platform to promote innovative cassava-based recipes and a foundation website to highlight the company’s corporate social responsibility initiatives. However, without the necessary digital infrastructure, these initiatives lacked visibility and accessibility, limiting their potential impact. Psaltry needed a complete transformation, both in branding and digital presence, to establish credibility, enhance engagement, and position itself as an industry leader.

Solutions

Baselinks Business Consult provided an end-to-end branding and digital transformation solution, beginning with a comprehensive brand identity development. We started by conceptualizing and sketching multiple logo options that aligned with the company’s mission, vision, and industry. The final logo was designed with professional typography, color schemes, and graphical elements that captured Psaltry’s essence—innovation, sustainability, and agricultural excellence.

With the logo finalized, we developed a cohesive brand identity system, including a structured color palette, typography guide, and visual assets to ensure brand consistency across all marketing materials. A brand style guide was created to provide clear directives on logo usage, brand tone, and messaging, enabling the company to maintain a professional and unified image across different platforms.

To strengthen Psaltry’s digital presence, we designed and developed a modern, responsive corporate website that effectively communicated the company’s expertise, achievements, and services. The website was crafted with an intuitive user interface, seamless navigation, and engaging content to enhance user experience and accessibility.

Additionally, we designed and built two specialized digital platforms:

Cassava Recipe Platform: This interactive platform was developed to promote cassava-based recipes, showcasing innovative ways to utilize cassava in food production. The platform provided a user-friendly interface with categorized recipes, detailed instructions, and multimedia content to engage and educate users.

Foundation Website: To highlight Psaltry’s social impact initiatives, we created a dedicated foundation website that featured the company’s corporate social responsibility programs, community development projects, and sustainability efforts. The platform was designed to enhance transparency, encourage engagement, and strengthen the company’s reputation as a socially responsible enterprise.